FISHER-PRICE DC SUPER friends and DISNEY PIXAR TOY story slammers

Unboxing is a relatively new phenomenon in toys, and Slammers put action into that experience while reducing waste. I designed several variations of Slammers and pitched the idea to the Fisher-Price team while at Big Monster Toys.

Slammers is a unique unboxing experience where the box itself transforms into a vehicle for the figure within. The rip, flip and slam concept was a hit with young kids. The vehicles were perfectly suited for the pre-cool market: simple to assemble, colorful and fun. This concept was applied to both DC Super Friends and Toy Story figures, creating a total of 36 unique figure/vehicle items.

Winner of the 2020 Fisher-Price Preschool Toy of the Year Award.